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Not only does the ubiquitous Casio F-91W offer unbeatable features for next to no money, it’s an enduring cultural icon.
Zen Love
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The brilliant horological innovations of historic watchmakers like Huygens and Breguet. Past generations’ quest for ever greater precision and accuracy. Centuries of mechanical refinements and craftsmanship. Were they all leading to this? A small digital watch that costs less than $20 on Amazon.
Fact is, the Casio F-91W watch is an astoundingly reliable timekeeper, and it outperforms fancy mechanical watches at almost every metric. It is perhaps the ultimate representation of how the proud Swiss mechanical watch industry was undermined and nearly destroyed by mass-produced, plastic-cased, battery-powered quartz watches.
Call it a throwaway watch or a toy, but the accuracy, functionality and durability it offers for such a price deserves some sort of recognition — and it puts the whole rest of the watch industry into sharp perspective.
AmazonCasio F91W
$17 at Amazon
$23(26% off)
While the F-91W may look like a primitive precursor to the classic, square-cased G-Shock DW-5000C released in 1983 (its legacy alive in today’s 5600), the reverse is true.
Introduced in 1989, the F-91W probably owes some of its design to the G-Shock’s success, but it was likely also influenced by similar technical constraints. The F-91W has remained in continuous production, and today about 3 million units are made annually.
Photo by Zen LoveMere quantity and affordability, however, don’t fully explain its success: design, functionality and ergonomics also contributed to the F-91W becoming the representative of a “cheap digital watch” and cultural icon. It has been the subject of art, and according to the BBC, cofounder of London’s Design Museum and design critic Stephen Bayley calls it a “modest masterpiece.”
As it so happens, the F-91W is the number-one selling watch on Amazon, and it carries a 4.6 rating across more than 50,000 reviews. Its unpretentious status has been somewhat eroded by hipsters adopting the F-91W (and other cheap, nostalgic Casio watches like the calculator and world time models) as an ironic fashion statement — but even that speaks to the success of its simple design.
Mere quantity and affordability, however, don’t fully explain its success: design, functionality and ergonomics also contributed.
The Casio F-91W has three buttons and a remarkably clever amount of functionality. It takes about four seconds to learn how to use the stopwatch feature that itself has a couple different options — some people have made a game out of trying to stop the counter as close to zero as possible, which is tough, since it measures down to 1/100th of a second. You can quickly toggle between 12- and 24-hour displays, set alarms, and more — all genuinely useful features, and nothing extraneous. Casio’s promised accuracy of +/- 30 seconds per month means about +/- one second of accuracy per day, which almost no luxury mechanical watch can compete with.
Emblazoned across the bottom of the watch’s face is a “WR” logo flanked by “Water Resist.” For the record, this is equivalent to the 30m (3ATM/100ft) water-resistance standard many watches use to indicate that it is not intended for swimming, showering, and the like. Neither can you pound it with a hammer. With reasonable daily use, however, as well as a battery change every seven to ten years, a Casio F-91W can be expected to last a long time. It’s even easy to change the 18mm strap, if necessary or desired.
Zen LoveIt is a notably small watch by today’s standards, measuring 37.5mm by 33.5mm by 8.5mm. It weighs just 85 grams, and wears comfortably on the wrist.
If you can appreciate the value it offers, the F-91W is even charming. Hold down the button on the lower right side for three seconds and the LCD screen will read “CASIO” in place of its normal display (originally a way to authenticate the watch against counterfeits).
The Casio F-91W is available anywhere in the world, usually for between $10 and $20. Hell, Amazon even offers same-day shipping. Not bad for a reliable tool watch or culturally significant piece of art.
AmazonCasio F91W
$17 at Amazon
$23(26% off)
Related Topics
Tool Watches, Watches You Should Know
